Most Emotionally Engaging Content
Please submit a piece of content of your choice, which you think provokes a strong emotional response. Examples include:
Static image of your work. E.g. Image of a website homepage or checkout page,image of piece of content, display ads, social ads.Short videos of your work– max 30 secs. E.g. ad campaign, digital video assetAudio work – max 30 secs. E.g. Radio advert – NB eye tracking will not be a measurement for success in this category.NB Desktop only assets (excluding audio)
Please tell us what emotional response you were intending to provoke?
How did you try to provoke this response? Max 500 words.
For example, if it was a scary piece of content, we would benefit from knowing this prior to judging its success because we might see ‘fear’ response as a metric for example. This would determine the success metrics for this type of content What emotion were you trying to provoke? How did you try to achieve this?