Head of Innovation, Adam&Eve DDB
Karen Boswell is Head of Innovation at adam&eveDDB and known across the industry as a change enabler. She helps brands and organisations evolve their marketing from both a strategic and implementation perspective, weaving together people and ideas to create and maintain cultures of innovation and agility.
adam&eveDDB is Campaign’s Agency of the Year for the past 4 years, AdAge’s International Agency of the Year 2017, holders of the last 3 IPA Effectiveness Grands Prix and the Top UK Agency at Cannes every year since 2014.
Associate Director of Strategy, McCann
Starting life as a digital designer and spending 8 years as co-founder of a top 50 UK independent digital agency, Ringo has over 15 years' experience in award-winning digital design, tech, content, advertising and strategy for some of the world's biggest brands.
Now living in Birmingham, he works with CIM, IPA and Birmingham Design Festival to champion the digital creativity flourishing in the heart of the UK's second city.
Ringo is a regular speaker and writer on digital and innovation and was voted by BIMA as one of the 100 most influential people in the UK digital industry.
Senior Digital Creative, Domestic & General
The lead of a multidisciplinary digital creative team (UX, UI, and Content) at Domestic & General. In charge of the creative direction and continuous user experience optimisation of all customer-facing digital products; from transactional sites with self-service and account management functionalities to digital communications, display campaigns and research and development ideas.
19 years of experience working as a designer and creative lead for various companies and clients in sectors including digital agencies, broadcasting & media, financial services, and NGOs.
Director of Human Technology, Lab
People do the funniest things. Have you ever wanted to know why people really do what they do? Daryll Scott is the ‘Why’ guy.
An experienced agency owner, leadership consultant, author, executive coach, neuro linguistic programmer and neuromarketer. What unifies all of these diverse activities is a passion for what makes people tick.
Daryll has worked with brands such as Apple, Deloitte, Pret-a-Manger, Tesco Mobile and Virgin Atlantic.
Head of Technology, Telegraph Financial Solutions
Eleanor has had an array of experience around the tech industry. Starting out her career as a developer in smaller tech agencies, she is very aware of some of the challenges in creating great solutions for customers. She is passionate about simple user friendly products and high quality software and is often described as an agile evangelist.
In her work at the Telegraph, she pushes to apply rigorous real-world user testing. Her mantra is to do the simple things well, connecting the business and tech so that we work together towards the same goals.
Technology Director, Lab
Beatrice has a degree in Neuroscience from King’s College London where she specialised in the biomechanics of Alzheimer’s Disease and Astrocyte function Major Depressive Disorder. Having begun her career as a digital planner for Google, Beatrice now works within the Neuromarketing industry, applying her love of science and psychology with a passion for digital innovation.
As a member of the neuromarketing team at Lab, Beatrice manages consulting projects for clients including Tesco Mobile, Konica Minolta and Automic. She applies neuroscience techniques to analyse user performance, running Biometric Testing and Implicit Response Testing studies to deliver tactical marketing strategies for her clients.
Beatrice is also leading the growth of neuromarketing principles across editorial and website design services at Lab to boost client performance via marketing channels and improve UX.
Head of Business Analysis & Quality Assurance, Tribal Worldwide London
Marie Bradley is Head of Business Analysis and Quality Assurance at leading Digital Agency, Tribal Worldwide London. With over 20 year’s experience with software development including programming, systems analysis, testing and more recently business analysis.
Marie has built a career on driving quality solutions across multiple industries, focused on capturing and translating business requirements that will provide robust digital and data solutions from both a consumer and a business perspective.
Marie has designed and delivered digital and data solutions for VW, Nissan Europe, British Airways, Best Buy/Carphone Warehouse, Nokia and Jaguar Landrover. Marie leads the GDPR initiative on behalf of Tribal and can often be found speaking at conferences about the subject.
Michael Olaye is the CEO of Dare, a digital creative agency with hub offices in London, Bristol and New York. Dare is part of the world’s fastest growing marcomms company: Inside Ideas Group.
Michael leads Inside Ideas Group’s entire tech vision, responsible for its technical collaboration, industry thought leadership and advanced technology incubations. Away from the office, he’s also a keen Capoeirista.
He’s a regular guest speaker and judge for the likes of Creativepool, The Drum and Campaign; and an advisor to tech start-ups and a yet-to-be-announced cryptocurrency company. Michael has also been named as one of The Drum’s 100 most influential people in UK digital, honoured in the BIMA 100 and is one of Creativepool’s top 100 influencers.
Technology Director, Rufus Leonard
Sandro has 22 years’ experience leading the development of digital solutions primarily on Microsoft platforms. He started his career as a partner in the largest Portuguese digital agency and he now oversees Rufus Leonard’s brilliant development team. Regularly acting as a conduit between our clients’ marketing and IT departments translating business requirements into project requirements - specifying the technical solution to meet these needs.
Experience: Stagecoach Bus UK. Williams F1, The Gym Group, London Business School, The Share Centre, Vodafone, Expedia, British Gas and many others.
In his spare time, Sandro has a passion for AI, robotics and 3D printing and has made gadgets for both his home and Rufus.
UK & Ireland Customer Officer, Zoggs
Jocelyn heads up the UK & Ireland Marketing Team at Zoggs where her role is to champion consumer centricity throughout the organisation, developing a consistent experience across all consumer touch points for the brand.
Jocelyn’s team has direct responsibility for social, digital & PR, direct to consumer sales channels, driving growth through marketing support for trade channels, brand & product launch campaigns, retail merchandising and consumer insights. She loves bringing people together & facilitating successful collaborations, and has grown and shaped the Zoggs marketing team over the last few years to be more consumer and digitally focused.
Prior to joining Zoggs, Jocelyn spent over ten years in digital and ecommerce agencies. Outside the office Jocelyn enjoys family time with her three children, taekwondo and swimming.
Creative Director, Fountain Partnership
Marcus Hemsley is one of the founders of Fountain Partnership, a strategic digital marketing agency set up over 10 years ago. Marcus has been part of creating its unique methodology that takes the risk out of marketing through accurate forecasting. He is goal-driven and uses data to bring exponential ROI for his clients. This approach has delivered notable results for his clients - with three selling for a combination of £75,000,0000 over the last 2 years.
In 2016, Google awarded Fountain Best Search Performance in EMEA. In 2017, they won Google's Global Award for Growing Businesses Online out of a total of 1,100 marketing agencies from 58 countries. Over the last 12 years Marcus has worked with some of the world’s biggest brands, but really enjoys working with start-ups who are keen to disrupt traditional industries.
CTO, National Childbirth Trust
Peter Pedersen has a diverse set of skills, acquired from a career delivering digital strategies and solutions to an array of industries. He has always operated under tight compliance guidelines, cost scrutiny and delivered bottom line efficiencies.
Peter has built up a diverse portfolio of companies, now helping to solve many challenges and issues. He serves both as non-executive director, as advisory consultant. He has held Interim CTO positions with Amanda Wakeley Retail and is currently at The National Childbirth Trust as interim CTO.
Peter has delivered transformational and agile programmes of work and innovation. He has a good track record in communicating and translating technology with stakeholders at all levels. Since 2009 Peter has been an active CIO board member at e-Skills UK, now The Tech Partnership and is a founding partner of the UK IT Leadership Council.
Performance Marketing Specialist
Justin is passionate about AdTech and human behavior and has held director-level digital marketing roles for the market-leading SaaS, predictive marketing platform (Kenshoo) and before that, one of the largest SaaS email and personalisation/beacon platforms (SmartFocus). He has been in digital for 20 years, agency, tech and client-side.
Thorne developed, with his good friend and ex-colleague, Daryll Scott, the concept of Neuro-Linguistic Search (NLS) and Neuromarketing agency, Lab, owns the Trademark. Many agencies forget, that at the customer-end of all this great technology, is a human nervous system. Justin spent over 3 years leading the performance marketing team at Lab, using behavioral economics and nudge theory in paid channels, achieving extraordinary results for clients from paid search, Facebook, Twitter and LinkedIn.